With Valentine’s Day quickly approaching, Americans across the country are stocking up on their most loved pink and red candies and chocolates. However, there is bad news for Arizona and a few other states this year, their favorite is not available.
Where have the Sweethearts candy hearts gone? What will the school children give to their friends? How will we break our teeth on adorable sugar messages? Overall the most popular Valentine’s Day candy, Sweethearts conversation hearts, will not be available this year due to the closing of the New England Confectionary Company or NECCO.
NECCO has been making candy every year since 1886 and was the longest continually operating candy company in the country. On July 24, 2018 NECCO closed its doors for good. While the company was later sold, the new buyer did not swoop in time to save this year’s conversational candy hearts.
Fear not, oh candy heart lovers, the cute messages delivered via small sugar heart will be back on shelves soon.
“We wish we could have Sweethearts out for the 2019 Valentine season,” said Spangler Candy Company is a press release, “but it’s just not possible. We are committed to making sure these brands meet consumer expectations when they re-enter the market. Doing it right takes time.”
The new Sweethearts owner released this statement in true candy-coated fashion: