Spotify has signaled a big change in its marketing organization with the upcoming departure of Seth Farbman, the music streaming service’s chief marketing officer. Farbman notified Spotify earlier this week that he’ll be leaving at the end of the month to pursue other opportunities, according to an SEC filing dated Thursday (Sept. 13). A replacement CMO has not been announced, but Farbman will assist in the transition until his departure, the company said.
Farbman joined Spotify in April 2015 and has since played a “pivotal role in establishing our brand around the globe and building the remarkable team that will carry us into the future,” said CEO Daniel Ek, who thanked Farbman for his “creativity, dedication and hard work.” Prior roles include four years as global CMO at Gap and senior and executive positions at Ogilvy & Mather, AT&T Wireless and PrimeCo. Earlier in his career, the Syracuse grad covered “everything from national elections to local pie eating contests” as a reporter for NBC News, according to his Linkedin profile.
“I came to Spotify to build a world class marketing organization and establish the Spotify brand as the leader in music, culture and innovation,” said Farbman. “By all measures, we’ve achieved those goals, but we’ve also done something most companies only dream of doing — we’ve turned affinity for the Spotify experience into love for the brand. I have all the confidence in the creative, capable team in place.”
Churn, Churn, Churn: Other recent senior departures at Spotify include marketing execs Dave Rocco and Angela Watts, as well as global head of creator services Troy Carter; head of music culture, international shows and editorial George Ergatoudis; global head of artist and industry partnerships Mark Williamson; global programming head of hip-hop Tuma Basa; and U.S. communications chief Graham James. Late last year saw the departure of Kevin Brown, head of U.K. and international artist and label services.