Spotify has secured a major partnership with Samsung that will make its app the smartphone maker’s official music service provider across devices. CEO Daniel Ek said in an online Q&A on Thursday that the Spotify app will be integrated into Samsung phones, allowing the two companies to “create a seamless music listening experience together for the user that would be hard for either of us to build alone.”
Ek said he chose to partner with Samsung because Spotify will help make it easier for users to connect all their various devices — including phones, TVs, tablets, speakers and watches — to its catalog of 35 million songs. “As you move from room to room, your devices will be aware of your location and prompt you to effortlessly transition your listening between them,” he said.
The Spotify app will become just another part of the set-up process across Samsung devices, via Samsung Smart Switch — and soon Samsung Smart TV users will be able to play Spotify on the SmartThings app. It will also be closely integrated with Samsung’s voice assistant, Bixby, so that when a user asks for music, Spotify will handle the playback — regardless of whether the phone’s owner has an account for the streaming service.
“We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever — with even more opportunities to come,” said Ek. “Of course, it will also help artists reach new fans. Our goal has always been to make music accessible to everyone by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it.”
The new Spotify integration coincides with the unveiling on Thursday of the latest addition to Samsung’s Note series, the Galaxy Note9, which features an all day battery, more storage and speed, and a new S Pen.